So, as of late, I’ve been getting questions like: How can I create awareness about my brand/business? How can I get more people to know about my products/services? How can I get more people to pay for my goods/services? 🤔
Well, the answer is simple🤷♀️; Go Digital. The reason why many businesses fail to grow is due to their inability to use platforms like the internet to create awareness and reach more customers/clients.
Do you know there are currently more than 4.6 billion internet users in our world today?
Do you know more than 2.1 billion people are currently buying goods and services online?
Do you know that businesses that have both a strong online and offline presence have a higher chance of attracting more customers/clients?
It’s one thing to have a strong offline presence, but another to have a strong online presence too.
Imagine the amount of people/potential customers you could reach by harnessing the opportunities in the digital world.
Mind you, going digital isn’t just meant for big companies and businesses. Your small brand/business can go online too.
Whether you sell bags/clothes or run a small retail shop, you are eligible and qualified to put your business online.
That way, you will be able to reach more customers and get the capital you need to further grow your business. Think digital!
HOW CAN I GO DIGITAL/PROMOTE MY BUSINESS ONLINE?
The simple answer to this is making use of the key digital marketing channels out there, which are:
1) Email Marketing
2) Pay-per-click Advertising(PPC)
3) Display Advertising
4) Affiliate Marketing
5) Content Marketing
6) Search Engine Optimization/Marketing
But most of these channels require you to have a website, mobile app, or content writer/writers, and might not be your favorite choice if you plan on starting small/have limited capital.
For starters/small business, you could also go digital by:
1) Registering your business on Local Business Listings and Directories :
A local business directory is a website that features listings for businesses in a certain town, industry, or niche. They normally include basic information, like the business name, phone number, address, etc.
Your business doesn’t necessarily need to have a website or a mobile app before it can be put on a local business directory.
Local Business Listings and Directories out there are:
I) Google My Business
IV)Linkedin Company Directory
2) Social Media Marketing:
Social media marketing is the use of social media platforms and websites, like Facebook, Instagram, and Twitter, to promote a product or service.
This can be done by posting content like images, text, videos, etc
Social media marketing is an inexpensive way to promote your business/product and some social media platforms like Facebook(Which is the most popular platform for brand development and marketing) allow you to set up online stores on their platform for free.
So what are you still waiting for? Promote your business today by Going Digital!!!
Also, feel free to contact uche web studio for assistance/help in going digital😉.